Word/Docs
Social Media Strategy Workbook for Local Businesses - 10 Steps + 30-Day Plan
$15
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- FormatEditable docs, templates
- DeliveryInstant digital download. No physical item shipped.
Local businesses win by being findable, familiar and useful to people nearby. This fill-in workbook helps you choose one or two platforms, three content pillars and a posting rhythm you can actually keep, then plan a full 30 days.
10 guided steps (16 pages)
- Snapshot of your business, offer and service area
- Goals with simple monthly measures and targets
- Local customer profiles (use your customers' own words)
- Competitor and neighbor scan, plus possible local partners
- Platform picker: Google Business Profile, Facebook, Instagram, short video, community groups, LinkedIn, email/SMS
- Profile checklist to be easy to find, trust and contact
- Three content pillars with starter ideas for cafes, salons, trades, fitness, retail and professional services
- Local hooks: seasons, events, community and partners
- 30-day content calendar and a 30-minute weekly routine
- Monthly review: repeat, change, stop
Bonus: 12 optional AI prompts for ChatGPT, Claude, Gemini or Copilot (captions, bios, review replies, Google Business posts and more).
You get: an editable .docx (Word / Google Docs), a print-ready PDF and a Markdown file for easy copy-paste.
Instant DOWNLOAD. For your own business or clients' internal use; not for resale.
Note: A general planning workbook. It does not guarantee followers, reach, bookings or sales, and is not legal or advertising-compliance advice.
