Crisis Communication Plan Templates for Small Businesses - 10 Messages

When something goes wrong, the first hours matter. This fill-in kit helps a small business decide who speaks, what to say and where to say it, before a crisis happens.

What's inside (17 pages)

• Crisis team and roles with backups
• Risk scan to rank the situations most likely to hurt trust
• Stakeholder map: who hears what, and in what order
• Simple 3-level severity scale with triggers and actions
• First 72 hours tick-box timeline (hour 0 to day 3)
• Message principles and what to avoid
• 10 message templates: holding statement, customer email, social post, staff note, apology, data-incident notice draft, supplier note, media reply, update and all-clear
• 6 scenario cards: bad review, product failure, data incident, outage, safety incident, false rumor
• Social media and review response rules
• Contact list, incident log and after-action review

You get: an editable .docx (Word / Google Docs), a print-ready PDF and a Markdown file for easy copy-paste.

Instant DOWNLOAD. For your own business or clients' internal use; not for resale.

Note: General communications templates. Not legal, insurance, regulatory or public-safety advice. If people may be hurt, call emergency services first. Legal duties (for example data-breach notification) vary by location; check with a qualified professional.