Brand Voice & Tone Guide Template - 12-Section Fill-In Workbook

Make every email, post and page sound like the same business. This fill-in workbook walks you through building a brand voice and tone guide in about 90 minutes, with prompts, tables and finished examples.

12 guided sections

• Goals and audience snapshot (using your customers' own words)
• Four brand personality traits, defined and contrasted
• Voice spectrum sliders (formal to casual, serious to playful and more)
• Word bank: words you use and avoid, with starter lists
• Grammar and style rules: contractions, emoji, numbers, spelling
• Tone by situation: welcome, sales, apology, bad news, celebration
• Channel guide: website, email, social, support, ads, scripts
• Say-this-not-that pairs and 5 finished before/after rewrites
• Briefing prompt for AI tools and a note for freelancers or a VA
• A shareable one-page voice summary plus a voice QA checklist

You get: an editable .docx (Word / Google Docs), a print-ready PDF (15 pages) and a Markdown file for easy copy-paste.

Instant DOWNLOAD. For your own business or clients' internal use; not for resale.

Note: A general writing template. Check that your copy follows advertising, consumer-protection and accessibility rules that apply to you. Not legal advice.