Ad & Sales-Page Swipe File - 60+ Original Annotated Copy Examples

Stop staring at a blank page. This swipe file gives you original, annotated copy examples to study and adapt, with a note on why each one works.

What's inside (12 pages)

• 12 ad frameworks with examples: problem-agitate-solution, before-after-bridge, story open, myth buster, listicle, fair comparison, soft call-to-action and more
• 30 fill-in headline formulas, each with an original example
• 8 search-ad examples with headlines and descriptions inside typical length limits
• 9 sales-page sections with two examples each: hero, problem, solution, benefits, proof, offer, refund note, FAQ and call to action
• Annotation worksheet and personal swipe tracker
• Pre-publish checklist for honesty, disclosures and platform policies

All examples are written for fictional businesses. Nothing is copied from other brands, and proof sections use clear placeholders so you only add claims you can back up.

You get: an editable .docx (Word / Google Docs), a print-ready PDF and a Markdown file for easy copy-paste.

Instant DOWNLOAD. For your own business or clients' internal use; not for resale.

Note: General copywriting examples. They do not guarantee clicks, conversions or sales, and are not legal or advertising-compliance advice.